Franchises Are Popular for Business in Alberta

Many people who want to find ways to get into the business world in Alberta can consider getting franchises. A franchise is a branch of an established and popular business entity. This means that someone can start up a business location in a certain space and use the same standards that other locations around Canada might use.

For instance, a person can get a McDonald’s location to open up in a particular part of Alberta. That person can operate with the same materials, rules and standards that all McDonald’s locations have to offer. A manager can even offer special deals and individual features if that location is independently owned and operated.

In this case, the franchise can cost tens or hundreds of thousands of dollars to start up. However, a franchise location will get to retain a good portion of the profits while the parent company takes in the rest.

How Much Do You Need?

You might have to spend at least $200,000 on a franchise for most commonplace franchises. The McDonald’s example listed above would require an initial investment of about $300,000. This can be a very large total due to the need to build a site, get the materials ready and train all of the people who are going to be working at this location. This will result in a good amount of effort but it may be worthwhile if it is managed as well as possible.

In some cases the inventory might have to be covered in the initial investment. For instance, a Canadian Tire franchise will require an investment of $125,000 and about a quarter of the value of the inventory that will come into the location.

What Popular Options Are There?

While there are many different international franchises that are worth exploring with many of them coming from American companies, Canadian companies continue to be the hottest options to explore when finding franchise options. Tim Hortons is clearly the standard-bearer with regards to franchising as there are thousands of locations in all parts of Canada. Second Cup, Sports Chek, Canadian Tire, Home Hardware and Harvey’s have also been noteworthy franchise options for all Canadians to consider.

What Freedom Is There?

There is a potential for some franchises to have a little more freedom than others. While franchises typically have to abide by the national movements that different chains are looking to run with, some individual locations may also add a few things to go with it. For instance, a Tim Hortons location can participate in the same nationwide contests that the place has but also offer local specials like a specific discount on certain products at certain times of the week. This can be done as a means of bringing in a little more business to one specific part of the company.

The development of franchises is very interesting for all to explore. People in Alberta who want to start their own franchise locations will clearly have to pay quite a bit of money just to get their franchises to start up but it will all be worthwhile when they get these places ready.…

What Internet Marketing Trends Are Businesses In Alberta Using?

There are many great businesses in Alberta that are thriving because they market themselves online. These businesses market themselves with plenty of attractive messages to explore. In fact, many of the more successful businesses out there will take advantage of some of the newest trends in the marketing industry. The following listing showcases some of the best things that different businesses are doing in order to stay on top of the overall marketing game.

Content Marketing Is Big

Anyone who has been to an Internet marketing conference like the Cube Game meeting has probably heard about content marketing. It’s important as content marketing refers to the use of essential and valuable data that attracts customers. The data will come in the form of content that is relevant and logical to the needs that the average viewer might have. This content will often encourage a sense of trust and enthusiasm for different items.

Social Media Is Working In More Places

The social media aspect of online marketing is worth discovering. Many businesses in Alberta use Twitter and Facebook but the best ones will go well beyond that.

Great businesses will use a diverse array of social media sites for their marketing requirements. They will flock to places like Yelp, Instagram, Pinterest and YouTube among other spots. The most high-end businesses that operate in a professional manner will also use LinkedIn. A business can target all of these social media sites to make its efforts more visible.

This is critical when today’s audiences are considered. There are loads of different websites out there that people use on a regular basis. If a business can leverage more social media options then it will have a better shot with getting more out of its marketing campaign. It will have reached more people that could be easily targeted at any given moment.

Mobile Marketing Is a Focus

Mobile marketing is also being utilized by businesses that focus on targeting people online. They are often going to create special SMS messages to target people in local areas. Some of them will use location-based marketing tactics where messages are sent out to people who are located near a business site or other places where an event is being held at.

Image-Based Content Is Worthwhile

Sometimes a single image can say more than any article. A quality image may be used in the marketing process to highlight something fascinating or valuable about a product or service that is for sale. The content can then be highlighted and posted online through social media sites where such pictures are welcome. This especially works well on Instagram, a website that places a strong emphasis on pictures.

Image-based content works well for marketing plans because it’s very easy to share images online. Many websites will allow people to forward such images to others on a variety of social media sites. People love to send and receive images online. It is no wonder why so many businesses are sticking with images in their online marketing campaigns.

Online marketing is clearly something that all businesses need to explore. Businesses around Alberta can thrive if they understand what they can do when marketing themselves in so many different ways.…